With a large part of the market being first-time home buyers, 79% are under the age of 32. General Electric (GE), one of the world’s largest appliance manufacturers, took note and created a new kitchen appliance series with its target audience between the ages of 25-34. Created by a youngin himself, 27 yr old industrial designer Tomas DeLuna, the new Artistry Series features gas or electric range stove, bottom-freezer refrigerators, over-the-range microwaves, and top control dishwasher. By removing the digital clocks, touch screens and stainless steel they focused more on the design and keeping the cost down. With the choice between glossy white or black finish, distinctively simple clean lines, affordable prices and Energy-Ster ratings are sure to appeal to our age checkbox. The biggest features are the brushed stainless-steel, horizontal handles, slightly chunky knobs, rounded edges for the so-slightly retro look and my favourite, the analog clock on the range. The entire kitchen suite is just over $2,400, which is a lot of design for very little money. No matter what age checkbox you are in, would you buy this product?
The gas or electric range $599; the bottom-freezer refrigerator, $1,099; top-control dishwasher, $499; over-the-range microwave, $219 – Total $2,416. Find the closest dealer in your area by zip code at www.GEAppliances.com. Coming to stores this month, September 2013.
Pure Draft 